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Privacy Policy for Honda Tech Tutor Website

American Honda Motor Co., Inc. (“American Honda”) is considerate of the privacy of our visitors and the individual sensitivities of personal information. At American Honda, we believe the confidentiality and protection of customer information is one of our fundamental responsibilities. Because privacy and consumer trust are important to us, we provide this privacy statement for you to explain our policies in detail. While information is critical to providing quality service, we recognize that one of our most important assets is our customers' trust. Our goal is to protect your information.

This Privacy Policy explains our policies and procedures in connection with data collection and usage on It does not apply to: (1) other American Honda websites, which are governed by separate privacy policies; (2) our offline information practices; or (3) the collection and use of your personal information by any Honda or Acura dealer.

By using this website, you consent to the collection, use and sharing practices outlined in this Privacy Policy. We may update the Policy from time to time, so we encourage you to review it periodically. The effective date of the current Privacy Policy and a summary of recent modifications are included below.

Information Collection

Use of Information by American Honda

Sharing of Information with Third Parties

Policy on Collection of Information from Children

How we Protect Your Information


Contact Information

Policy Updates

Personally Identifiable Information You Give Us

We receive and may store any personal information entered on our website. This information may include email address, name, vehicle type and any other personally identifiable information you provide to us. You can visit our website without sharing personal information; however, certain features and tools, such as the ability to email video hyperlinks, may not be available unless the personal information requested is provided.

Anonymous Information

Automated Collection

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us through your computer or mobile device. This information, which includes the pages you visit on our site, which web address you came from, the type of browser/device/hardware/operating system you are using, search terms and IP-based geographic location, helps us recognize you, customize your website experience and make our messages more relevant. The information does not identify you personally.

In order to provide the best guest experience possible, we also use these technologies for reporting and analytics, such as how you are using our website, performance of our marketing efforts, your response to those marketing efforts, and to improve the usefulness of our site.

Most browser software can be set to reject all Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the “Help” section of the toolbar. If you reject our Cookies, certain functions of our website may not work properly; however, you do not have to accept Cookies in order to productively use our site.

Do Not Track Policy

American Honda does not currently use this website to track your browsing history or to display online behavioral or interest-based advertising to you. Similarly, we do not allow third parties to track your browsing history on the website.

We may use personal and anonymous information collected from this website in several ways, including:

Affiliated Entities

We may share the information we collect with our parent company, subsidiaries and affiliates. these entities may use this information for everyday business purposes, including the purposes for which american honda uses the information (outlined above).

Service Providers

We may share the information we collect with companies that provide support services to us or that help us market our products and services. These companies may need information about you in order to perform their functions; however, they are not authorized to use the information we share with them for any other purpose and they are contractually required to safeguard your personal information.

Participating Tech Tutor Dealers

We may share your personal information with Honda and Acura dealers that utilize the Tech Tutor website. Dealers may use the information to provide you with educational materials regarding your vehicle and for related purposes.

As Required by Law or Requested by Law Enforcement

We may share your personal information in response to a subpoena, civil investigative demand or request from a law enforcement agency, or to otherwise comply with applicable laws.

Sale of Assets

If some or all of American Honda’s business assets are sold or transferred, we may transfer all personal information we have collected to the purchasing or receiving entity. We also may retain a copy of such information.

Other Nonaffiliated Third Parties

We will not knowingly share your personal information with any other nonaffiliated third party without your consent.

We are committed to protecting children's privacy on the Internet. We do not knowingly collect personal information from children under the age of 13. If your child has provided us with personal information, please contact us at General Counsel, Honda North America Law Dept., 700 Van Ness Avenue, Torrance, CA 90501, 310-781-4961.

We maintain procedural, technical and physical safeguards to help protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the personal information you provide on this website. We also require our service providers to do the same. Unfortunately, no transmission of data is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. Therefore, any transmission of personal information to us is made at your own risk.

We will never request your credit card number, social security number or other sensitive information through email. This practice, called “phishing”, is a scam designed to steal your information. If you receive an email that looks like it is from us asking you for this information, do not respond.

This website may contain links to other sites. Please be aware that if you access these links, you will be leaving our site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.

General Counsel
Honda North America Law Dept.
700 Van Ness Avenue
Torrance, CA 90501

If we decide to change our privacy policies or procedures, we will post those changes to this Privacy Policy so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We suggest periodically visiting this page to review our policies and procedures.

LAST UPDATED: September 16, 2016

Update Summary:

August 2016 Privacy Policy Created